Development Group
Focus groups. Confidence problem

Nowadays, UX designers write strategies, develop structures, design navigation, create wireframes, mind maps, prototypes, and of course, conduct different types of research. As of now, there are lots of research methods used, and all of them have been developed for these specific goals; however, the majority of the discussions are held around the methods of determining focus groups. It is commonly believed that the method of focus groups is helpful in determining the demands of crowds and of individuals. Yet, it is also often criticized for its subjectivity, time-consuming preparation, enormous costs and determining contextual relativity. Hence, in the end of the day, focus groups occupy only a supporting role to the more respected verdicts from quantitative research.

UI/UX Design
Published on
April 3, 2018