At the moment, Apple App Store and Google Play are the two leading platforms for discovering and downloading apps and games. And while Google Play is confidently leading in terms of available apps, Apple App Store generates almost two times bigger revenues. No wonder that over a decade of application stores existence, a steadily growing number of developers and publishers have been trying to conquer the market. So now, having your app or game placed in the application store turns to a more tough task than ever before. And since there are different requirements for publishing in any app store, today we will review the most common problems you can face while submitting an app or game in the iOS App Store.
When you look at new apps released in recent years in both application stores, you can notice a strange decline in the number of apps in the Apple App Store in 2017.
In fact, the number of titles released on iOS last year has dropped by 29% in comparison with 2016. At the same time, Google Play has experienced an increase of 17% - the most significant growth since 2014. The reason for such a decline is not in the fact that developers have massively started to ignore the iOS platform, but because of new stricter Apple’s guidelines.
Already in the summer of 2016, Apple has announced an updated process of reviewing, evaluating and removing apps that don't comply with guidelines. All abandoned, useless, crashing and various low-quality apps were eliminated in the first place. Apps that haven't been supporting 64-bit architecture were kicked out of the store as well.
However, not all Apple requirements were looking clear and straightforward, so the news about another violation of the guidelines have been continuously appearing in the press. The recent example is the removal of all WhatsApp sticker apps from the app store. But sometimes the guidelines can impact even a much broader market, including not only developers but also various small businesses and non-profit organizations, creating additional challenges for them. When Apple announced the changes, meaning the further active banning of clones and spamming apps, many developers wouldn't have thought that it would extensively influence template providers as well. And the main issue with template providers is that many small businesses’ apps are built using templates. So now to stay safe and sound with the app in the App Store, you should think of your app more like of essential tool, meant to be more than the web, providing unique customer experiences. And below we compiled some obvious reasons for your app to be kicked out the app store.
According to Apple, the top reason for rejection of over 40% of app submissions is the Guideline 2.1 – Performance: App Completeness, which means that a significant number of apps was rejected just because these apps were not entirely ready for use. The most apparent reasons for rejection are below:
After a thorough pre-submission process, a developer only has to submit the app and wait for updated status of the submission. App review usually takes two days. If for any reason, the reviewer rejects the app, there is always an opportunity to appeal to Apple through the Resolution Center. It can provide more information on what specific requirements were not followed by the rejected app.
Also, it worth noting that Apple has the traditional downtime window before the New Year when all new apps and app updates are not accepted. And this year’s downtime window is December 23-27.